Aureglo was created with a simple belief - jewellery should feel effortless, beautiful, and a seamless part of your everyday style.
What began as a love for minimal gold jewellery soon grew into a vision: to create pieces that modern women can wear every day, from college mornings and coffee dates to office meetings and festive nights. We saw a need for jewellery that feels luxurious yet remains affordable, delicate yet durable, trendy yet timeless.
That’s where Aureglo comes in.
Our premium 18K gold-plated jewellery is thoughtfully crafted to offer both elegance and strength, designed to retain its glow through everyday wear. Each piece is created to add a soft radiance to your look, whether you're dressing up for a celebration or simply elevating your daily outfit.
ABOUT AUREGLO
THE CRAFT
At Aureglo, every piece is designed with intention.
We focus on clean silhouettes, delicate details, and modern minimal designs that complement everyday fashion.
Our jewellery is crafted using high-quality stainless steel base metals and premium gold plating, ensuring pieces that look luxurious while remaining accessible.
Each design goes through careful selection and quality checks so that what reaches you feels as beautiful as it looks online. From stacking rings and dainty necklaces to statement earrings and curated gift sets, every piece is created to blend effortlessly with your personal style.
Because the best jewellery is the kind you never want to take off.
The name Aureglo is inspired by two beautiful ideas:
“Aure” — derived from Aurum, the Latin word for gold.
“Glo” — representing glow, radiance, and confidence.
Together, Aureglo represents the glow of gold - a subtle shine that enhances your natural beauty. Because at Aureglo, we believe jewellery isn’t just an accessory.
It’s a feeling of confidence, elegance, and self-expression.
Our Mission
To create elegant, affordable gold-plated jewellery that empowers modern women to express their personal style effortlessly—adding a subtle, lasting glow to everyday moments.
Our Vision
To become a beloved jewellery brand for the new generation of women—known for timeless minimal designs, trusted quality, and durable, anti-tarnish pieces that elevate everyday style.
MEET THE PEOPLE BEHIND AUREGLO
A shared vision. Diverse journeys. One beautiful purpose.
Behind Aureglo is a team of passionate entrepreneurs who bring together decades of experience across business, consumer understanding, sales, and customer relationships. United by a shared vision, they are building a brand that celebrates the individuality, aspirations, and effortless elegance of the modern Indian woman.
SELVA KUMAR
Founder & Managing Director | Business Strategy & Entrepreneurship
With over 15 years of entrepreneurial experience, Mr. Selva Kumar brings a strong foundation in building and growing successful consumer-facing businesses. Having successfully run a consumer durables retail chain, he developed a deep understanding of products, customer preferences, retail dynamics, and the importance of delivering exceptional value.
Expanding his entrepreneurial journey, he successfully ventured into the real estate sector, demonstrating his ability to identify opportunities and build businesses across diverse industries.
He is now embarking on an exciting new chapter with Aureglo, bringing his rich business experience and consumer insights into the world of fashion and lifestyle. His vision is to build Aureglo into a trusted D2C brand that resonates with the aspirations of the modern Indian woman—offering thoughtfully designed jewellery that combines elegance, quality, and accessible luxury.
VEERARAGHAVAN
Co-Founder & Director | Sales, Marketing & Brand Building
Mr. Veeraraghavan brings over 20 years of rich experience in Sales and Marketing, having senior-level roles across leading Indian and multinational companies. Over the last decade, he has also built extensive experience in B2B trading of lifestyle products.
With a deep understanding of consumers, markets, and business building, he now embarks on a new chapter with Aureglo — a passionate D2C jewellery brand created for the aspirational Indian woman. Guided by a keen eye for art and design, he envisions Aureglo as a brand that makes elegant jewellery, effortless, and meaningful.
SAVITHA
Director | Customer Experience & Consumer Insights
With over 10 years of experience in the consumer durables and electronics industry, Ms.Savitha brings a strong understanding of customer behaviour, preferences, and evolving consumer interests. Her extensive experience in customer handling has given her valuable insights into what customers truly seek and value.
Now, she brings this consumer-first perspective into a new chapter with Aureglo, contributing to the journey of building a contemporary jewellery brand that connects with the aspirations and individuality of the modern Indian woman.
HEMALATHA
Head Business Operations
Ms.Hemalatha brings over 13 years of experience from the Telecom industry, with a strong background in operations, planning, partner management, and customer relationships. Her focus has always been on process excellence — driven by a sharp eye for technology, quality, and continuous improvement.
A passionate fashion enthusiast, she stepped into entrepreneurship after her corporate career and gained valuable experience running her own apparel business. This blend of corporate discipline and hands-on fashion experience shapes how she leads at Aureglo — with a constant focus on operational quality and customer experience.